Services

 

The Department of Marketing provides professional scientific consulting and expert support services for enterprises, institutions, and organizations, focusing on the principles of sustainable development, effective management, and long-term value. The department's faculty consults on marketing, strategic planning, project management, and communications, offering scientifically grounded, practically oriented solutions for the development of businesses, communities, and institutions. At the same time, the department actively develops the area of informal education by implementing modern educational programs and courses aimed at enhancing organizational capacity, innovativeness, and adapting to the needs of businesses and communities.

 

Course "Manager of Organizational Capacity for Cultural Institutions of Communities"

 

One of the most popular courses offered by the Center for Informal Education is the course "Manager of Organizational Capacity for Cultural Institutions of Communities," with a duration of 150 hours..(5 creditsECTS).

The course is led by the head of the Department of Marketing, Doctor of Economics, Professor Maryana Vasylyvna Malchyk.

The course aims to form modern managers in the fields of culture, creative industries, and community initiatives. The program combines theoretical training with practical project work and focuses on developing management, communication, marketing, and creative competencies necessary for work in cultural institutions and public spaces.

The training covers issues of cultural management, organization of cultural events, branding and marketing of cultural products, digital transformation of the cultural sector, and project and team management. Practitioners in the fields of culture, art management, and creative industries are involved in the implementation of the course.

Upon completion of the training, participants undergo final assessment and receive a certificate of completion for the informal education course.