Scientific Activity

RESEARCH

The scientific research of the Department of Marketing is shaped based on the research interests of the faculty.departments.

The research work of the Marketing Department is conducted on the following topics:

"Current Issues in the Theory and Practice of Marketing and Logistics in Ukraine"(2014-2016).State registration number: 0114U001136 dated January 23, 2014.

Supervisor: Doctor of Economics, Professor M. Malchik. It seems that your message is incomplete. Please provide the text you would like translated.

Responsible executor: PhD, Associate Professor Popko O. It seems that your message is incomplete. Could you please provide more text for translation?

Main Directions of Research Work "Current Issues of Theory and Practice of Marketing and Logistics in Ukraine":

Marketing and logistics approaches to managing the activities of economic entities.
Improving marketing policy in the real and financial sectors of Ukraine's national economy.
Application of marketing technologies in public administration.
Detection of means for manipulating consumer consciousness.

2) 'Marketing and logistics processes in the economy: theory and practice'(2017-2021).State registration number: 0117U001035 dated 24.01.2017.

Head of the work: Doctor of Economic Sciences, Prof. Malchik M.V.

Responsible executor: Candidate of Economic Sciences, Assoc. Popko O.V.

Main directions of the scientific research work 'Modern marketing and logistics approaches to managing the activities of economic entities':

Innovative marketing.
Marketing in the tourism sector.
Decision-making tools in the marketing policy of business entities.
Ecological marketing.

3) "Current trends in marketing and logistics under global challenges" (2021-2026). State registration number: 0121U112190 from 20.07.2021.

Supervisor: Doctor of Economics, Prof. Malchik M.V.

Responsible executor: Doctor of Economics, Prof. Popko O.V.

Main directions of the research work "Current trends in marketing and logistics under global challenges":

RReal sector of the Ukrainian economy: priorities for strategic development under changing vectors of economic policy.
Innovative marketing.
Current trends and prospects for marketing and logistics in the context of globalization challenges. Decision-making tools in the marketing policy of business entities.
Improvement of marketing policy in the real and financial sectors of the Ukrainian economy.
Marketing and Logistics Concept for the Functioning of the Real Sector of Ukraine's Economy Based on Sustainable Development.
Technologies for adapting the marketing and logistics activities of domestic operators to the conditions of global goods and services markets.
Theoretical and methodological principles of crisis management in the activities of industrial enterprises based on a reflective approach.

SCIENTIFIC WORK

The scientific work of the Department of Marketing is carried out in accordance withkeyin the following areas: conducting research work; preparation of candidate and doctoral dissertations by graduate students and doctoral candidates of the department; publication of monographs, scientific articles, textbooks, and study guides; participation of department faculty in international and national scientific and practical conferences, round tables, and other scientific events; scientific collaboration with leading enterprises and budget institutions; participation in international seminars and faculty internships at leading higher education institutions; involving talented students in research work, etc.

Throughout the years of its operation, the Department of Marketing at the National University of Water Management and Nature Resources has, within the framework of comprehensive research activities on the topics: "Current Issues of Marketing and Logistics Theory and Practice in Ukraine" (2014-2016), "Marketing and Logistics Processes in the Economy: Theory and Practice" (2017-2021), "Modern Trends in Marketing and Logistics in the Context of Global Challenges" (2021-2026), prepared a number of scientific works, among which are individual and collective monographs, educational manuals, and over 200 professional publications of various levels.

The results of the active scientific work being conductedDepartment of Marketing at NUVHPservantIt seems like your message got cut off. Could you please provide the complete text you'd like translated?successful thesis defenses. In 2020, under the scientific supervision of Dr. M.V. Malchyk,thedefenseof the dissertations:

1) Oplachko I.O. on the topic "Crisis Management of Industrial Enterprises Based on a Reflective Approach," submitted for the degree of candidate of economic sciences in the specialty 08.00.04 – Economics and Management of Enterprises (by types of economic activity).

2) Popko O.V.on the topic "Export-oriented Marketing of Domestic Dairy Market Operators," submitted for the degree of Doctor of Economic Sciences in the specialty 08.00.04 – Economics and Management of Enterprises (by types of economic activity).

In 2021, there was a successfuldefense of the dissertation by KorotunO.P. on the topic "Formation of the Strategy for the Development of the Tourism Industry", submittedfor the attainment of the scientific degree of candidate of economic sciences in the specialty 08.00.03 – Economics and management of the national economy.(Scientific supervisor: Doctor of Economics, Professor, Head of the Department of International Economics of the National University of Food Technologies S..O.Gutkevich).

The Department of Marketing acts as a co-organizer and active participant in internationalandand nationwide scientific-practical conferences, round tables, business trainings. The result of the collaboration with the NGO ‘Ukrainian Marketing Association’ was joint business trainings: ‘Practical Techniques of Internet Marketing’, ‘Organization of Advertising Campaigns on the Internet’; round tables: ‘Public Control and Self-Regulation in the Advertising Industry’, ‘International Marketing and Digital Strategy’, ‘Political Marketing’.

From 2013 to 2021, the Department of Marketing was a co-organizer of the work of the section ‘Marketing and Logistics Processes in the Economy: Theory and Practice’, from 2022 – co-organizer of the work of the section ‘Current Trends in Management, Marketing and Public Administration in the Context of European Integration’ at the International Scientific-Practical Conference ‘Current Issues of Management Theory and Practice in the Context of European Integration’, which gathers scientists, young researchers, and students from leading higher education institutions in Ukraine. Since 2020, the Department of Marketing has been a co-organizer of the academic platform No. 2 ‘Economic Sciences’ at the International Scientific-Practical Conference for Young Scientists, Postgraduates, and Higher Education Applicants ‘Problems and Prospects for the Development of Modern Science’, and since 2021 – is a co-organizer of the work of section No. 4 ‘Economic Development and Entrepreneurship Marketing in Peacebuilding Conditions’ at the International Scientific-Practical Conference ‘Determinants of Socio-Economic Recovery of the State, Regions, and Economic Entities’.

Teachers of the Department of Marketing actively participate in professional scientific seminars at the Institute of Economics and Management in specialties 08.00.03, 08.00.04, 08.00.06; in the work of the specialized academic council for awarding the scientific degree of Doctor of Sciences D 47.104.03; in the qualification of scientific staff at one-time specialized academic councils for the defense of dissertations (PhD), as well as in the work of the Academic Council of the Institute of Economics and Management. They are members of the editorial boards of periodicals included in the List of Scientific Professional Publications of Ukraine (Category ‘B’), including the Bulletin of the National University of Water Management and Natural Resources Use (Series: Economic Sciences). They act as reviewers of monographs and textbooks.

Teachers of the Department of Marketing have repeatedly participated in the scientific commission at the University competition of student scientific works ‘Science through the Eyes of Youth’ (Section: Economics and Management); in the jury of the regional stage of the All-Ukrainian Tournament of Young Economists; in the jury of the II stage of the All-Ukrainian competition for the protection of scientific research works of students-members of the Small Academy of Sciences of Ukraine in Rivne region; in the jury of the I stage of the All-Ukrainian Student Olympiad in the specialty ‘Marketing’; in the jury of the I and II stages of the All-Ukrainian competition of student scientific works in the specialty ‘Marketing’.

At the same time, regular scientific seminars are held with students, postgraduates, and teachers on the scientific topics of the department regarding solving complex problems in the field of professional and/or research-innovation activities in the context of the modern paradigm of sustainable marketing development in an innovative economy.

The department actively conducts scientific work with students who collaborate with faculty members on research interestsin the field of marketing and logistics.The result of the research work is the publication of joint scientific papers, the definition of scientific tasks for future implementation in the form of qualification bachelor's and master's works. The best scientific contributions of students are recommended for publication and presentations at scientific conferences.

STUDENT SCIENTIFIC WORK

In 2021, Denys Didyk's thesis (supervisor - Prof. Malchyk M.V.) received a second-degree diploma among master's students, and the work of Nastia Baranovska (supervisor - Prof. Malchyk M.V.) received a third-degree diploma among bachelor's students in the nationwide competition for diploma works in the specialty 075 "Marketing."

On May 12, 2022, a meeting of the academic platform No. 1 "Modern Trends in Management, Marketing, and Public Administration in the context of Eurointegration" was held as part of the XI International Scientific and Practical Conference "Current Issues in Theory and Practice of Management in the Context of Eurointegration." Among the students of the specialty "Marketing," high-level research results were presented by Mykasyuk Veronika (supervisor - Prof. Malchyk M.V.), Nahorniuk Yelyzaveta (Assoc. Prof. Oplachko I.O.), Oziychuk Vadym (Prof. Beztelesna L.I.), Kadyra Oleksandra, Shevchuk Bohdan, Oziychuk Vadym, Danilyuk Nazarii (Assoc. Prof. Martyniuk O.V.), Andriuk Anna (Assoc. Prof. Tolchanova Z.O.), Zamlina Viktoriya and Sadovets Tetiana (Prof. Popko O.V.).

In 2022, a team of students from the specialty "Marketing" of the National University of Water Management and Nature Management, "Advertising Lions" (Valentyna Khomysh, Olha Halaychuk, Andrii Smilyanets) won the hackathon of creative industries "Town and Gown 2.0: collaboration of the university and the city."

In 2023, as part of the 17th Ukrainian Student Advertising Festival, the works of participants from the Student Scientific Society "Marketing Club" at the Department of Marketing NUVHP achieved winning places in various nominations: first places in different nominations went to Valentyna Khomysh (4th year) and Bohdan Yakymyuk (1st year), and the third place was awarded to the competitive work of Dmytro Iliuchka (3rd year). The consultants and supervisors of all competitive works were Assoc. Prof. Oplachko I.O. and Assoc. Prof. Martyniuk O.V.

In 2023, based on the results of the nationwide competition for student diploma works in the specialty 075 "Marketing," students of the specialty "Marketing" NUVHP achieved 2 victories: in the educational level "Master," the diploma work of student Mykola Kruk (supervisor - Doctor of Economic Sciences, Prof. O.V. Popko) took second place; in the educational level "Bachelor," the winning second place was awarded to the work of student Vadym Oziychuk (supervisor - Ph.D., Assoc. Prof. O.V. Martyniuk).

On June 28-29, 2023, in the nationwide creative battle "Advertising Polygon" (summer 2023), organized by the Union of Advertisers of Ukraine and the Educational and Scientific Institute of Journalism of the Taras Shevchenko National University of Kyiv, the Association of Marketers of Ukraine, with official partners being one of the largest Ukrainian pharmaceutical corporations "Arterium" and retail chain "Dnipro-M," the winners based on the brief from the official project partner "Dnipro-M" as a result of the evaluation by a highly professional jury were: 1st place - team "Advertising Lions" (National University of Water Management and Nature Management) consisting of 4th-year students Yelyzaveta Nahorniuk, Oleksandra Kadyra, Valentyna Khomysh, Olha Halaychuk and Andrii Smilyanets. Scientific supervisor - Ph.D., Assoc. Prof. Iryna Oplachko; 3rd place - team "MRT jun" (National University of Water Management and Nature Management) consisting of first-year students Sofia Lakomska, Anna Tymoshchuk, Bohdan Yakymyuk, Dmytro Iliuchka and Kateryna Demchyshyna. Scientific supervisor - Ph.D., Assoc. Prof. Oksana Martyniuk.

In September 2023, as part of the implementation of the grant project from the Ukrainian-Polish Council of Exchange, 2nd-year marketing students of NUVHP Viktoriya Chmunevych and Karina Fedyushko, as part of a delegation of students from NUVHP and RETFK under the guidance of professors-mentors Viktor Demianyuk - Director of RETFK and Maryana Malchyk - Head of the Department of Marketing NUVHP had a trip to Glogow, Poland. 18 students of various specialties ("Marketing," "Computer Science," "Tourism," "Information Activity of Enterprises," etc.) under the program "Journ Artist. FM: Youth Creative Industries and Journalism Training" together with 18 students of the first general education lyceum named after Boleslaw Krivoustov in Glogow participated in interesting round tables, trainings, field classes aimed at developing creative skills, abilities, creative thinking, and copywriting arts.

In 2023, professors and PhD students of the specialty "Marketing" NUVHP participated in the International Scientific Conference on Environmental Sustainability in Natural Resources Management (ISCES 2023). Academic platforms of the conference: Green, Digital and Resilient Economy, Natural Resources Management, Environmental Sustainability and Engineering Management.

In 2023, students of the specialty "Marketing" at the National University of Water Management and Nature Management submitted their works for participation in the 9th Kharkiv Student Advertising Festival 2023 in the nomination "Outdoor Advertising," including Valentyna Khomysh, Mariian Syryk, Iryna Kravchuk, Oleksandra Kadyra, Yelyzaveta Nahorniuk (5th year), Dmytro Iliuchka (4th year), Illya Havron (1st year), Sofia Lakomska, Anna Tymoshchuk, Bohdan Yakymyuk, Kateryna Pashynska, Karina Fedyushko, Chmunevych Viktoriya, Fursyak Dmytro, Grebіnevych Anna, Melnychuk Vadym, Husaruk Ruslan (2nd year) under the guidance of the head of the Department of Marketing NUVHP, Doctor of Economic Sciences, Prof. Maryana Malchyk, Ph.D., Assoc. Prof. Iryna Oplachko, Ph.D., Assoc. Prof. Oksana Martyniuk. As a result of the competition: First place in the nomination "Outdoor Advertising" was won by creative 2nd-year students Anna Tymoshchuk and Sofia Lakomska (supervisor - Assoc. Prof. Oksana Martyniuk); Third place was achieved by the team of talented students from the 1st and 4th years Illya Havron and Dmytro Iliuchka (supervisor - Assoc. Prof. Iryna Oplachko); Third place was also won by creative 2nd-year student Kateryna Pashynska (supervisor - Assoc. Prof. Oksana Martyniuk).

In 2024, at the 18th Ukrainian Student Advertising Festival, students majoring in 'Marketing' from the National University of Water Management and Nature Management participated individually and as a team under the guidance of advisors M. Malychik, Z. Tolchanova, O. Martyniuk, and I. Oplachko. The participating students were Valentyna Khomyč (5th year), Marian Syryk (5th year), Oleksandr Kadyra (5th year), Yelyzaveta Nahorniuk (5th year), Dmytro Ilyuchok (4th year), Bohdan Yakymyuk (2nd year), Anna Tymoshchuk (2nd year), Sofia Lakomska (2nd year), Yuliya Yakobchuk (1st year), and Illya Havron (1st year). The winners of the festival, based on the evaluation of a highly professional jury, were: 2nd place in the 'Outdoor Advertising' nomination - Dmytro Ilyuchok and Illya Havron (supervised by Assoc. Prof. Iryna Oplachko); 2nd place in the 'Internet Advertising' nomination - Sofia Lakomska and Anna Tymoshchuk (supervised by Assoc. Prof. Oksana Martyniuk); 2nd place in the partner nomination 'Skilled Occupations - the Engine of the Economy' - Dmytro Ilyuchok and Illya Havron (supervised by Assoc. Prof. Iryna Oplachko).

In 2024, at the scientific student competition of the National University of Water Management and Nature Management 'Science Through the Eyes of Youth', 2 victories were achieved by our students Valentyna Khomyč (Master's Degree) and Nadiya Lysyik (Bachelor's Degree). The girls completed their research under the guidance of Prof. Maryana Malychik and Assoc. Prof. Oksana Martyniuk.

On June 27, 2024, the II All-Ukrainian competition of qualification works for higher education seekers in the specialty 075 'Marketing' was held at the Khmelnytsky Cooperative Trade and Economic Institute for the first (bachelor's) and second (master's) levels of higher education. According to the results of the competition, the works of students majoring in 'Marketing' from the National University of Water Management and Nature Management received awards: in the 'Master's Works' nomination, the work of Ihor Zaydelya (supervised by Prof., Dr. of Economics Olena Popko) took III place; in the 'Bachelor's Works' nomination, the competitive work of Viktoria Chernyakhivska (supervised by Prof., Dr. of Economics Maryana Malychik) took I place.

In 2024, teachers and graduate students of the 'Marketing' specialty at the National University of Water Management and Nature Management participated in the International Scientific and Practical Conference 'International Conference on Agricultural, Biodiversity and Environmental Economics' (Bulgaria, June 13, 2024).

From September 15-21, 2024, within the framework of the international grant project of the Polish-Ukrainian Youth Exchange Council under number UKR/2024/W/0025 titled 'Bridges of History - on Knightly Paths', our students participated in educational events that enriched their experience. Second-year students Valeriya Savonyuk, Yuliya Yakobchuk, and Kateryna Rud' represented the 'Marketing' specialty of the National University of Water Management and Nature Management as part of the student delegation on a trip to the 1st General Educational Lyceum named after Bolesław Krzywousty in Glogów, Republic of Poland.

On December 20, 2024, students of the 'Marketing' specialty at the National University of Water Management and Nature Management participated in the Student Social Advertising Competition as part of the International Conference Majesty of Marketing, organized by NTU 'Dnipro Polytechnic', the Ukrainian Marketing Association, and the NGO 'Innovative University', and won 1st place in the 'Printed Advertising' nomination - Illya Havron (MAR-21), Dmytro Ilyuchok (MAR-51m) under the guidance of Ph.D., Assoc. Prof. Oplachko I.O.; 3rd place in the 'Video Advertising' nomination - Anna Tymoshchuk (MAR-31) under the guidance of Ph.D., Assoc. Prof. Martyniuk O.V.

On March 26, 2025, representatives of the Department of Marketing at the National University of Water Management and Nature Management (Ph.D., Assoc. Prof. Korotun O.P. and Assistant Khomyč V.M.) participated in an English-language online webinar on the topic 'Eureka opportunities for the Ukrainian stakeholders'. The webinar discussed how Ukrainian scientists and entrepreneurs can attract international funding for innovative projects.

On March 28, 2025, students of the 'Marketing' specialty at the National University of Water Management and Nature Management participated in the 19th Ukrainian Student Advertising Festival under the auspices of the Ukrainian Advertising Coalition, Taras Shevchenko National University of Kyiv, and received awards:

1. Partner nomination 'Development of a marketing communication campaign for the KFC brand involving Generation Z':

- 2nd place Roman Vlasюк 'Reggie without fear, a story without brakes!' (scientific supervisor Dr. of Economics, Prof. Malychik M.V.);

- 3rd place Illya Havron, Dmytro Ilyuchok 'KFC: Crispy like your day!' (scientific supervisor Ph.D., Assoc. Prof. Oplachko I.O.);

- 3rd place Bohdan Yakymyuk, Sofia Lakomska, Kateryna Pashynska, Anna Tymoshchuk 'Choosing KFC is easy!' (scientific supervisor Ph.D., Assoc. Prof. Martyniuk O.V.).

2. Partner nomination 'Development of a creative promotion strategy for the 'My Kyivstar' app on TikTok':

- 1st place Kravchuk Yana, Dolzhenitsa Maria 'Kyivstar - more than just communication' (scientific supervisor PhD, Assoc. Prof. Opachko I.O.).

3. Nomination 'Video Advertising':

- 1st place Vlasuk Roman 'Burger without meat, Chicken without fear' (scientific supervisor Dr. of Economics, Prof. Malychik M.V.).

4. Nomination 'Internet Advertising':

- 1st place Vlasuk Roman 'TikTok Page - Reggie & Sanders' (scientific supervisor Dr. of Economics, Prof. Malychik M.V.).

5. Nomination 'Advertising Videos on the TikTok Social Network':

- 3rd place Vlasuk Roman 'Meat-Free Burger' (scientific supervisor Dr. of Economics, Prof. Malychik M.V.).

6. Nomination 'Printed Advertising':

- 2nd place Vlasuk Roman 'Reggie’s Table Stories' (scientific supervisor Dr. of Economics, Prof. Malychik M.V.);

- 3rd place Yakimyuk Bohdan 'One of them' (scientific supervisor PhD, Assoc. Prof. Martynyuk O.V.).

7. Grand Prix of the 19th USFR:

- Vlasюк Roman "Burger without meat, Chicken without fear" (scientific supervisor, Doctor of Economics, Professor Malychik M.V.).

In May 2025, as part of the student research competition "Science through the Eyes of Youth," held by the National University of Water Management and Nature Resources, students from the Marketing specialty won two second places in the research competition: Stelmashchuk Maria, a 4th-year student (Research Topic: "Directions for Improving Customer Relationship Management through CRM Systems," scientific supervisor: Doctor of Economics, Professor Popko O.V.),);Shitykova Kateryna, a 1st-year student (Research Topic: "The Psychology of Pricing for Luxury Brands: Why Consumers Are Willing to Pay More (Based on Companies Apple, Louis Vuitton, and BMW)," scientific supervisor: Assistant Khomych V.M. Valentyna Khomych)

On April 24-25, 2025, Svetlana Melnyk, a master's student from the Marketing Department of the Institute of Postgraduate Education at the National University of Water Management and Nature Resources, along with her scientific supervisor—Doctor of Economic Sciences, Professor of the Marketing Department Malychik Maryana Vasylivna, won II place in the International Student Research Competition in Marketing organized by the State University of Intellectual Technologies and Communication. The research topic was "The Influence of Personal Branding on LinkedIn on Decision-Making Processes in the B2B Segment."

From October 14-17, 2025, students of the Marketing specialty at the National University of Water Management and Nature Resources competed in the area of advertising creativity and marketing strategy in the All-Ukrainian creative battle "Advertising Polygon," organized by the Association of Advertisers of Ukraine since 2012. 22 teams from various universities in Ukraine participated, including 4 teams of Marketing students from NUVHP: "MRT" (supervisor—Candidate of Economic Sciences, Associate Professor Korotun O.P.) consisting of: Dolzhenytsia Maria, Dorodnova Angelica, Hudovsek Sofia, Panasyuk Danylo, Savchuk Zlata, Vlasik Roman; "Advertising Lions" (supervisor—Candidate of Economic Sciences, Associate Professor Pastushenko O.V.) consisting of: Tymoshchuk Anna, Lakomska Sofia, Pashynska Kateryna, Yakymyuk Bohdan; "DeepWave Marketing" (supervisor—Candidate of Economic Sciences, Associate Professor Pastushenko O.V.) consisting of: Ilyuchok Dmytro, Havron Ilya, Bushovska Lyubov, Chernobay Angelina; "Mar Lioness" (supervisor—Doctor of Economics, Professor Malychik M.V.) consisting of: Bohdanova Daryna, Rak Iryna, Rud Yekaterina, Savoniuk Valeriya, Stakhnyuk Natalia, Kuzminchuk Anna. In a fierce competition, the "DeepWave Marketing" team made it to the shortlist and earned an honorable III place among the best student teams in Ukraine.

Patent and licensing work of the Marketing Department