Educational activities

The Marketing Department plays a key role in training highly qualified specialists by providing the teaching of professionally oriented disciplines at all three educational levels within the specialtyD5 'Marketing' in the field of knowledgeD– Business, Administration, and Law:

Bachelor's Degree Level
Master's Degree Level
Educational and Scientific Level 'Doctor of Philosophy' (Ph.D.)

The department's lecturers teach professionally oriented disciplines 'Marketing' and 'Business Communications' for students of other specialties at NUVHP. This allows students from other fields to gain important competencies for a successful career.

In addition, we care about the opportunity for independent formation of the educational trajectory. The department's lecturers actively place their courses on the university-wide platform 'Basket of Free Choice of Disciplines,' providing students with broad opportunities for choosing and deepening knowledge in related fields.

Educational programs and curricula (first (bachelor's) level of higher education

Educational programs and curricula (second (master's) level of higher education

Educational programs and curricula for Ph.D.

Educational components of the Bachelor's program
*Professional training cycle*
Introduction to the specialty	Consumer behavior	Market infrastructure
Marketing	Marketing communications	Advertising activities
Marketing product policy	Business Communication	Marketing research
Digital marketing	Sales management	Logistics
Marketing pricing	Comprehensive Coursework 'Marketing'	Certification Exam
Educational Practice	Production Practice 1	Production Practice 2
Educational Components of Free Choice
Social Media Marketing	Procurement Marketing	Ecological Marketing
Crisis Marketing	Innovation Marketing	Ethical Marketing
Public Relations	Marketing of industrial enterprises	Service marketing
Creative marketing	Marketing audit	Internet business
Copywriting	Marketing of partnership relations	Benchmarking
Advertising creativity	Marketing in tourism	Foundations of Scientific Research
Training 'Practice of Applying Marketing Technologies'	Economic mechanism of marketing	Specialized courses
Educational components of Master's program
Methodology of Scientific Research	Strategic Marketing	Digital Business
Logistics Management	Marketing Management	International Marketing
Brand Management	Pre-graduation internship	Qualification work
Educational componentsPh.D program
Modern Marketing Paradigm in an Innovative Economy	Strategic Management of Value Creation Chains	Ecological marketing in the system of sustainable development management
Marketing research on sustainable development in the context of global challenges	Disciplines and individual choice

Department of Marketing

Educational activities