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Partners
The cooperation of the marketing department with partners – various market entities (enterprises, institutions, and organizations) – is determined by the objective need to integrate the theoretical training of higher education seekers with the practical conditions of the modern market. Dynamic changes in the marketing environment, digitalization of business processes, the development of innovations, the transformation of consumer behavior, and the growing importance of analytical and creative competencies require constant updating of educational content in line with the real demands of employers. For the department, such interaction is a source of updating educational programs, scientific research, and applied developments; for our partners, it is an opportunity to form their personnel reserve and multifaceted involvement of the university's intellectual potential.
The main ways of cooperation with partners for the department include involving representatives of various businesses in the educational process through organizing guest lectures, practical trainings, master classes, workshops; having students undergo industrial and pre-diploma internships; joint execution of applied research and consulting projects. An important aspect is the participation of the department's partners in shaping the topics of course and qualification works, evaluating learning outcomes, and conducting certification activities.
