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Branches
Creating branches based on marketing department partners is an effective way to deepen the interaction between higher education institutions and the real sector of the economy. The main reason for forming department branches is the need for direct immersion of students into the professional environment, which allows combining academic training with the execution of real marketing tasks. The branch of the department serves as a space for practice-oriented learning, where professional skills, management thinking, and responsibility for performance results are developed.
Collaboration within the department's branches is realized through conducting field classes, performing practical and project work based on the materials of economic entities, participation of students in ongoing marketing research, development of promotion strategies, and market and consumer analysis. Leading specialists from the branches are involved in the educational process, acting as mentors and consultants while students execute practical tasks from professionally oriented courses.
Types of collaboration in the format of department branches encompass educational, research, and innovation-project activities and are characterized by a high level of integration of university knowledge into business practice. This model contributes to improving the quality of training for marketers, the development of dual education, and strengthening long-term partnership ties.
